𝘈𝘱𝘱𝘳𝘰𝘹 𝘳𝘦𝘢𝘥 𝘵𝘪𝘮𝘦: 2 𝘮𝘪𝘯𝘴🕒
If only it was so easy to bolster your Search Engine Optimisation (SEO) rankings by just simply including more words associated with the correct content.
Oh wait, it is!
You and your brand can bolster your SEO rankings by using transcripts and subtitles by offering text for engines like Google to crawl through and to better associate your content with certain keywords and topics.
But there is more detail to it. In this blog, we will look at more ways that transcripts and subtitles are useful for SEO.
Keep reading to find out more!
What makes transcripts and subtitles so helpful to SEO?
Transcripts are the written scripts for videos and subtitles are also known as ‘captions’. Below is a list of how adding these to your videos can enormously help out your SEO.
- There’s more text for search engines to look through which can divert more traffic to your site.
- Studies show that four of out five consumers (80%) are more likely to watch a full video with captions. This particularly important because Google rewards videos and pages that have longer watch times.
- Transcripts offer new opportunities to target additional keywords so it’s a great way for each transcript page to have their own SEO strategy.
- YouTube and Google allow their users to filter searches for videos that have closed captions. You can do this by using the ‘filters’ option in the search bar and choosing ‘Subtitles/CC’.
- On YouTube captions influence search rank. If a word is mentioned in the subtitle but not in the title, description or tag, it can still be found, thus improving your video ‘searchability.’ This too works for transcripts which can help enhance search visibility.
The benefits of getting SEO right
- Improved ROI
- Increased visibility
- More leads
- Increased ad revenue
- Bolsters your reputation
Top tip: We appreciate it could sound like putting more keywords in your videos, the better. Keyword stuffing can actually negatively impact your rankings as it can be seen that you are trying to manipulate search results. So, be conscious of this when you’re writing your script for your video. As long as it reads naturally, you will be fine.
Conclusion
It’s clear that adding accurate transcripts and subtitles to your videos help bolster your brand SEO.
Contact VoiceBox today to find out more about transcription and subtitles.